Reproduction and representation rights allow artists to control the way their works will be used.
It is the exclusive right of the author to authorize or prohibit the physical fixation of his work on a medium :
Books, catalogs, magazines, etc.
Advertising (posters, packaging, commercials, etc.)
Derivative products (clothing, stationery, objects, etc.)
Artists can agree to this, refuse or set their own conditions – it is strictly up to them.
It is the exclusive right of the author to authorize or prohibit the direct communication of his work to the public.
Exhibition, display in a public place
Television, cable, satellite, video on demand
Public or theatrical screening
Digital media (DVD, e-books, tablets, mobiles, computers, etc.)
Duration of the reproduction/representation rights
The economic rights last for the entire life of the artist and 70 years after his death and can be transferred to third parties, temporarily or permanently.
If the transfer of rights is final and has been concluded on an exclusive basis, the artist can no longer exercise them, nor entrust their management to the ADAGP. This is the reason why comic strip authors who have assigned their rights to a publisher or photographers under contract with a photo agency can generally only join ADAGP for collective rights.