Reproduction and public performance rights allow artists to control the way their works will be used.
Reproduction Right
It is the exclusive right for the author to authorise or prohibit any material reproduction of their work by any process that makes it publicly shareable on a physical medium:

Books, catalogues, magazines, etc.

Advertising (posters, packaging, commercials, etc.)

Merchandising (clothing, stationary, objects, etc.)
Artists can agree to this, refuse or set their own conditions – it is strictly up to them.
Public Representation Right
It is the exclusive right to authorise or prohibit the direct communication of their works to the public:
Exhibition, display in a public place
Television, cable, satellite, video on demand
Public or theatrical screening
Internet
Digital media (DVD, e-books, tablets, mobiles, computers, etc.)
How does ADAGP manage its members' economic rights?
ADAGP manages reproduction and public performance rights in two ways :
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Ordinary uses : ADAGP directly manages
For "ordinary" uses (an isolated reproduction within a book or magazine, etc.), ADAGP issues the authorisation directly on behalf of its members, in accordance with its scale and statutes.
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More important uses : ADAGP contacts the artist or rights holder
For more important uses, which particularly highlight the work of an artist (publication dedicated to an artist’s work, reproduction on a magazine cover, advertising, spin-offs, change of the work, etc.): ADAGP systematically contacts its members to determine their wishes, to inform the potential user of the artist’s conditions and to verify that they have been met before granting or refusing authorisation.