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ADAGP and Saif sign an agreement with Google

19 Jul 2021

ADAGP, Saif and Google announce a partnership agreement aimed at supporting and remunerating visual artists in the digital context.

ADAGP, SAIF and Google announce the signing of a partnership agreement, intended to support and remunerate authors of graphic, plastic and photographic arts (painters, sculptors, photographers and photographic agencies, comic book authors, illustrators, designers, urban art authors…) in the digital context.

 

This agreement, which falls within a period of 10 years, provides for the establishment of a fund for artists who are members of ADAGP and SAIF that aims to support their artistic and professional development, in particular the deployment of their activity in the digital age. The agreement also includes a licensing program for the use in France of works from the ADAGP and SAIF repertoire in various Google products and services.

 

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Marie-Anne Ferry-Fall, CEO of ADAGP: “We are delighted to have succeeded in establishing a constructive dialogue with Google, which culminates in this agreement. This shows, once again, that creation, digital and copyright can work together, for the greatest benefit of all. "

 

Olivier Brillanceau, CEO of Saif: “Visual arts authors have long been waiting for an agreement to be put in place with Google. This is an important step forward in ensuring the remuneration and support of the visual creators on the Internet. "

 

Sébastien Missoffe, CEO of Google France: “The creation of this fund is part of our long-term support for the French creative industry, and for members of ADAGP and SAIF. This partnership will support authors in their creative work and professional development while allowing them to take advantage of the opportunities that the digital world can offer them.