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[Agreement] ADAGP and Saif sign an agreement with Google

19/07/2021
[Agreement] ADAGP and Saif sign an agreement with Google

ADAGP, Saif and Google announce a partnership agreement aimed at supporting and remunerating visual artists in the digital context.

 

 

Paris, June 09, 2021

 

ADAGP, SAIF and Google announce the signing of a partnership agreement, intended to support and remunerate authors of graphic, plastic and photographic arts (painters, sculptors, photographers and photographic agencies, comic book authors, illustrators, designers, urban art authors…) in the digital context.

 

This agreement, which falls within a period of 10 years, provides for the establishment of a fund for artists who are members of ADAGP and SAIF that aims to support their artistic and professional development, in particular the deployment of their activity in the digital age. The agreement also includes a licensing program for the use in France of works from the ADAGP and SAIF repertoire in various Google products and services.

 

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Marie-Anne Ferry-Fall, CEO of ADAGP: “We are delighted to have succeeded in establishing a constructive dialogue with Google, which culminates in this agreement. This shows, once again, that creation, digital and copyright can work together, for the greatest benefit of all. "

 

Olivier Brillanceau, CEO of Saif: “Visual arts authors have long been waiting for an agreement to be put in place with Google. This is an important step forward in ensuring the remuneration and support of the visual creators on the Internet. "

 

Sébastien Missoffe, CEO of Google France: “The creation of this fund is part of our long-term support for the French creative industry, and for members of ADAGP and SAIF. This partnership will support authors in their creative work and professional development while allowing them to take advantage of the opportunities that the digital world can offer them. "

 

 

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About ADAGP

Founded in 1953, ADAGP is a collective management organization in the field of graphic, plastic and photographic arts. With a global network of nearly 50 sister authors' societies, it represents more than 200,000 artists in all visual arts disciplines: painting, sculpture, photography, architecture, design, comics, manga, illustration, street art , digital creation, video art.

 

Beyond its primary mission of right management, ADAGP encourages the creative scene by initiating and / or financially supporting projects that promote the visual arts and ensure their promotion at the national and international level.

 

 

About SAIF

 

Recently created, SAIF is a collective management organization whose mission is to defend, collect and distribute the rights of visual arts authors. It was born out of the will of authors wishing to collectively defend their rights, especially in the digital world.

Today it represents more than 8,000 authors of all visual arts: architects, designers, photographers, draftsmen, illustrators, graphic designers, painters, visual artists, sculptors, ...

It also plays an important role in artistic and cultural vitality in France by supporting actions to help the creation and dissemination of works, training actions for artists and the development of artistic and cultural education.

 

About Google

Google's mission is to organize information on a global scale in order to make it accessible and useful to everyone. Thanks to products and platforms like Search Engine, Maps, Gmail, Android, Google Play, Google Cloud, Chrome and YouTube, Google plays an important role in the daily lives of billions of people and has become one of the most famous companies in the world. Google is a subsidiary of Alphabet Inc.

 

 

 

Press contacts:

 

ADAGP – Marlène Chalvinmarlene.chalvin@adagp.fr

La Saif – Sara Giuliattini sgiuliattini@saif.fr

Google - Constantin Foniadakis - constantin@google.com